Bringwell is the leading sales and marketing organisation for self-care products throughout the Nordic market. We market only products of the highest quality. Bringwell works with its own trademarks, and with licensed trademarks from other manufacturers. Our strategy is to lead development through innovative products, effective marketing and the spread of knowledge.

Bringwell’s products are sold through six channels: direct sales, healthfood stores, pharmacies, supermarkets, sports shops, and the Internet. A major part of sales  takes place by direct sales and through healthfood stores, but it is our goal to increase distribution through all channels. No matter what channel is used for sales, Bringwell is to be experienced as a professional and knowledgeable partner by both retailers and consumers.

Society’s costs for health and medical care are increasing. One factor that contributes to this is the changing age profile of the population. We live longer, and our need for care increases as we become older. The self-care industry thus has an important role to play – offering the public well-documented and effective health products.

Core business

Bringwell is a sales and marketing organisation with operations in Sweden, Norway, Denmark and Finland. We market both our own and licensed products from other manufacturers. Our strategy is to lead market development through innovative products, effective marketing and the spread of knowledge.
Bringwell today has the strongest trademarks in the industry, and the most experienced marketing personnel.  All companies have product specialists.
Bringwell’s sales of products in the Nordic region takes place through specialist healthfood stores,  pharmacies, supermarkets and by mail order from an internet store. It is our goal to reach sales balance in all channels, and to increase the knowledge of both retailers and consumers with respect to self-care.

Income model

Bringwell produces, markets and sells its own products on the Nordic self-care market. The products are manufactured either by Bringwell itself or by subcontractors. Bringwell markets and sells licensed products on the Nordic self-care market. Bringwell exports its own products outside of the Nordic region.

The Market

Bringwell is active on the Nordic market for self-care products. Self-care products include dietary supplements, functional food, skin-care products, natural remedies and OTC medicine.

People’s awareness of health has increased steadily on the Nordic market in recent years, and an increase in products and services such as lifestyle magazines, fitness centres, and TV programs about health has given extra impetus to this development. The Nordic market for self-care products has grown by 6% during recent years, and society’s increased interest in health guarantees that this advantageous development will continue in the near future.

Geographic markets

Bringwell manufactures, sells and markets its own products and licensed products on the Nordic self-care market and in countries outside of the Nordic region.

Distribution channels

Bringwell sales take place principally through specialist healthfood stores, e-commerce and mail order, supermarkets, pharmacies and by export. Sales also occur through therapists and sport stores.

Export

Bringwell’s current main export activity is for the Eskimo-3 products, which are sold to approximately 13 countries throughout the world. Bringwell continues to focus on entering into further distribution agreements on major markets in Europe and other continents.